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YouTube Beats Viacom In Copyright Suit (Again); Viacom To Appeal (Again)
To borrow a famous quote from Yogi Berra: It’s like deja vu all over again. YouTube beat Viacom again today in the long-running copyright battle the two have waged, and Viacom is again saying that it...
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Comedy Central To Host A Twitter-Only Comedy Festival Next Week
Next week, Comedy Central is launching a unique 5-day comedy festival that brings comedians directly to their audience. Well, directly to their audience’s Twitter stream. Next week, a Twitter-only...
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Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth
Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced the launch of its free iPhone app and the ability for mobile users to access Spreecasts...
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Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]
Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the number four U.S. Online Video Content Property according to comScore’s March...
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AOL’s New Initiatives To Put Digital Video On Par With TV
In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the...
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YouTube Paid Subscription Channels Set To Launch Soon
YouTube could launch subscription-based channels as early as this week, according to The Financial Times. The subscription model will give Google’s video sharing site a new revenue stream and support...
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Facebook Video Ads Could Appear In Newsfeeds As Soon As July
The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites on the burgeoning online video ad market and a share of TV’s...
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YouTube Launches (Ad-Free) Paid Subscription Channels
YouTube officially launched its anticipated pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low as $0.99 per month. All channels...
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That YouTube “Experiment” Red Banner Was Just A Display Bug
Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they were part of an “experiment.” What the experiment was and what...
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Report: Online Video Ads To Eclipse $4 Billion In 2013
Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online...
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Product Placement: The TV Ads Consumers Can’t Skip Or Hop
In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily skip past ads. But there’s one type of ad even Dish can’t help...
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Budweiser & Neft Drove 83% Of All Alcohol-Related Social Video Ad Shares In Q1
While social video shares in the alcohol industry jumped 1,593% in Q1 versus Q4 2012, just four ads drove 97% of video sharing among alcohol advertisers in Q1 2013, with the top two accounting for a...
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Twitter’s Vine App Now Available On Android Devices; iOS Version Hits 13M Users
Twitter’s popular Vine app is finally available for Android devices. Twitter bought and released the social video app on iOS back in January, and it’s been one of the most popular apps among iPhone and...
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Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine...
Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San...
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YouTube’s New One Channel Design Now Live For All Publishers
All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in February and...
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Report: YouTube Generated $350M In Mobile Revenue In Past Six Months
Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad revenues at YouTube. According to data presented by Bloomberg,...
View ArticleThis Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of...
There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that...
View ArticleThis Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More
What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a Vine within a Vine and more. As a quick introduction, I’m Kai...
View ArticleThis Week On Vine: Father’s Day, Oreo Snack Hacks, Strawberries Prove Big For...
Welcome to another edition of This Week On Vine. Big this week, Father’s Day, claymation to celebrate Vine’s five-month anniversary, Burberry’s menswear show in six seconds, the O Music Awards...
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A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter
It’s now been a full week since Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor: Vine sharing on Twitter has tanked. We can use...
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